Muse (META) — Launch Exhibits

Sensor Tower, US · daily · figures for the Muse research note
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Overview Company Previews App Overlap Muse (META)

Figure 2Muse Is Tracking as a Top-Tier Consumer AI Launch

First seven full days of U.S. iOS installs (day 1 = first day with ≥5k installs)

Figure 3Launch Momentum Has Continued, While Meta AI Cannibalization Masks the Category Expansion

U.S. daily installs, Sensor Tower estimates

Muse daily U.S. installs by platform

Meta AI vs. Meta AI + Muse daily U.S. installs

Figure 4Strong Acquisition Has Not Yet Proven Durable Engagement

Retention diagnostic: Muse launch week vs. August 2026 U.S. peer engagement

Muse iOS DAU and cumulative iOS installs

August 2026 U.S. peer engagement

Metrics to watch

    Should these exhibits go in the note? Assessment

    Figure 2: yes. It is the cleanest single datapoint in the dataset and the like-for-like basis (iOS-only, US-only, seven full days) survives the obvious objections. Keep Threads out of the bars; the footnote is the right place for it.

    Figure 3: yes, and it is the most important of the three. The right panel answers the cannibalisation question directly and the index framing makes the 59% decline and the >3x combined expansion readable on one axis. Agree that App Store rankings belong in the annotation, not a standalone chart.

    Figure 4: yes, with two caveats. The left panel's DAU/installs ratio is a launch-week diagnostic, not retention (denominator is still growing daily), so label it that way. The right panel mixes two units; keep it as two adjacent bar sets rather than a dual-axis chart. Four of the six "metrics to watch" (tasks per user, repeat transactions, combined MAU, international conversion) are not observable in Sensor Tower yet, so the box should be labelled as company-disclosure asks.